The recent outcry about Sarah Palin "gold plated" wardrobe from Saks and Neiman Marcus made me think of how many companies choose the company of patent law. This may seem a non sequitur, but bear with me ...
Those responsible for the preparation of Governor Palin seem to believe that the cost of compliance at Neiman Marcus and Saks automatically translated into the value for the Republicans, which allows more than "Vice President" what would otherwise have beenconsidered. Despite the high cost of his new cabinet, the report by the New York Times, the whole "look" remains the same as when she served for the campaign and as governor of Alaska Business Jackets cases feminine skirts and high heels. The answer to this Cabinet attracted makeover from a leading fashion commentator: "Honey, I could have for much less." From this comment, as the game goes on the cost, it appears that spending on Gov.Wardrobe Palin is not directly related to the value provided for the McCain-Palin presidential ticket.
N uneven, when I think review patent portfolios for clients of valuation and strategic analysis, I often to myself, "what you paid for this patent? Too often, professionals otherwise engage effectively smart" magical thinking to assume "that the take action to make money in a company with the patent to create value mean premium for the company. Of course, thisProfessionals who do not believe that simply run into the value of money in other areas of their business. So, why in the field of patents?
I believe that the information costs associated with screening and selection of legal services related to patents, it is difficult for busy professionals make informed decisions regarding their company patents. Without legal training or experience in the business of substantive patent law, the vast majority ofEntrepreneurs think that they probably will not be able to policy decisions leading to the patent portfolio of their company. You can not make rational decisions, a cost-effective implementation, but excellent otherwise, to the firm of patent attorneys on their patent work. Otherwise, all other means of selecting a consultant, it is assumed that the value of the company will intensify if they hire the equivalent of the patent law firm Neiman Marcus and Saks, even if they could getthe "patent" look a lot cheaper than in corporate law.
Fortunately, there is a solution to the problem of information law office patent costs. The emerging specialty of intellectual property (IP) strategy, business professionals provide the necessary information about the study and the most appropriate cost model to select the patent counsel. IP business strategist can be effective as a corporate professional "personal shopper" in the selection of the Councils of the patent functionand to support the management of the legal costs of patents. In this role, the business IP strategist can obtain the patent right "look" for a company to know where in legal services shop.
This does not mean that the company IP strategists never Neiman Marcus or Saks equivalent of a company would choose patent law. Certainly there are situations in which justifies the costs of patenting such a society, because in a so-called 'betting the company "invention or disputes. However, as a "personalShopper "for patents, an IP business strategist makes it a professional, an informed decision about the adequacy of these higher costs.
In addition, the business strategy of the investigation is also connected to the margins of patent law and as such will be better able to negotiate a discount in the Registry. In other words, the patent of "personal shopper" is a professional for Neiman Marcus and Saks to help sell quality at a price "." AndLove, get a quality product to a discount?
A "personal shopper" for patents do not necessarily lead to lower costs for companies, but I can almost guarantee that the quality and value is total patent-growing portfolio. Moreover, it is very likely that the cost savings made possible through the commitment of a company with a business strategy, intellectual property will cover the cost of hiring such a specialist. As firms increasingly realize that the cost was not legally bindingValue of patents, intellectual property rights of the most strategic enterprises will be seen as a useful means to improve the type and manner of the patent legal services.
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